Running a small IT business means wearing a lot of hats—tech support, marketing, website updates—you name it. One of the things I’ve been focusing on lately is making sure the work I put into my website is actually working. That led me to something simple but powerful: adding a Google Tag to track form submissions.
The form on marcbussanich.com/tech-support is one of the main ways potential clients reach out to MarcB IT. But how would I know if my ads and website traffic were actually converting into real leads?
Enter Google Tag Manager.
With help from Google’s support documentation—and a little trial and error—I was able to set up a tag that fires when someone successfully fills out and submits the form. Now, when a user submits their info, I can track that as a conversion inside Google Ads. That means I’m not just guessing about what’s working—I have data to back it up.
Why does that matter?
Because every click on an ad costs money. And without conversion tracking, it’s like tossing a fishing line into the dark. With it, I can refine my strategy, focus on what works, and get the most out of my marketing budget.
It’s a small change, but it’s a big win—and exactly the kind of smart, practical tech solution I like to offer through MarcB IT.
If you need help tracking your own conversions or just want your website to work harder for you, don’t hesitate to reach out.
